 |
Global Multinational Company
|
|
|
|
ПРИ ПРАВИТЕЛЬСТВЕ РОССИЙСКОЙ ФЕДЕРАЦИИ»
Смоленский филиал
Kафедра «Философия, история и право»
Специальность___________________
(направление)
КОНТРОЛЬНАЯ РАБОТА
По дисциплине «Иностранный язык в профессиональной сфере»
Вариант № _____
Студент__________________________
(Ф.И.О.)
Курс________ № группы _________
Преподаватель ___________________
(Ф.И.О.)
Смоленск 2016
Вариант 1
I. Прочитайте и устно переведите на русский язык весь текст. Переведите письменно первый абзац:
Retaining Good Staff
An organization’s capacity to identify, attract and retain high-quality, high performing people who can develop winning strategies has become decisive in competitive advantage. High performers are easier to define than to find. They are people with limitless energy and enthusiasm. They are full of ideas and get things done quickly and effectively. They inspire others through the force of their example. Such people can push their organizations to great heights. However high performers generally leave because organizations do not know how to keep them. Money remains an important motivator but organizations should not imagine that it is the only one that matters. In practice, high performers take for granted that they will get a good financial package. They seek motivation from other sources.
High performers are very keen to develop their skills and their curriculum vitae. Offering time for regeneration is another crucial way for organizations to retain high performers. Work needs to be varied and time should be available for creative thinking and mastering new skills. They do not want to feel that success they are winning for the organization is lost because of the inefficiency of others or by weaknesses in support areas. Above all, high performers – especially if they are young – want to feel that the organization they work for regards them as special. If they find that it is not interested in them as people but only as high performing commodities, their loyalty is minimal. On the other hand, if an organization does invest in its people, it is much more likely to win loyalty from them and create a community of talent and high performance that will worry competitors.
II. Определите, являются ли утверждения:
А) истинными
B) ложными
C) в тексте нет информации
1) Work doesn’t need to be varied.
2) High performers are very keen to develop their skills.
3) High performers are very ambitious people.
|
|
|
Внесите свои ответы в таблицу:
III. Переведите слова и выражения из первого столбика (1-10) на русский язык.
Найдите соответствующие им лексические эквиваленты (a-j):
| 1. to be keen on smth 2. enthusiasm 3. high performers 4. loyalty 5. organization 6. motivation 7. to inspire 8. to retain 9. skill 10. competitor | a) a strong feeling of interest and enjoyment about something and eagerness to be involved in it b) creative people c) the quality of remaining faithful to principles, country etc d) to like smth e) eagerness and willingness to do something without needing to be told or forced to do it f) an ability to do something well, especially because you have learned and practised it g) a group such as a business that has been formed for a particular purpose h) a person, team, company etc that is competing with another i) to keep someone or something j) to give someone the enthusiasm to do or create something |
Внесите свои ответы в таблицу:
IV. Вставьте в предложения (1-5) подходящее по смыслу слово (a-c):
1.The statement shows all accrued ….
a) stocks b) interest c) costs
2. The printer has run out of ….
a) paper b) resources c) records
3. Please address all … to the manager.
a) contracts b) facts c) complaints
4. Our client has agreed to adoption of ….
a) money b) shares c) contract
5. The … will be floated on the American Stock Exchange.
a) shares b) interest rates c) prices
Внесите свои ответы в таблицу:
V. Расположите фразы диалога в правильной последовательности (cоедините цифры и буквы). Внесите свои ответы в таблицу. Перепишите диалог в правильном порядке:
a) Could I have two telephones?
b) Ok. What would you like to order?
c) Sure. It’s one hundred fifty dollars.
d) Good morning. Spyline Products. Sales. Can I help you?
e) Hello, I’d like to place an order, please.
Внесите свои ответы в таблицу:
VI. Расположите части делового письма в правильном порядке (cоедините буквы и цифры). Внесите свои ответы в таблицу. Перепишите письмо в правильной последовательности:
a) Dear Mr. Fountain
b) 6 Lakeside Road
London, UK
5th March, 2015
Customer number: AF2789
|
|
|
Tel. 020-7205-2030
c) I am writing to complain about the computer that I bought from your
company last week. I am unhappy with the computer. I’d like you to send
one of your technicians to my house as soon as possible to fix it. I hope to hear from you in the near future, and can be contacted at any time on the mobile number above.
d) Mr. Fountain
Springbourne Technologies
Unit 7, Riverside Business Park
Wilham
London, UK
e) Yours sincerely
Chris Brown
Внесите свои ответы в таблицу:
Вариант 2
I. Прочитайте и устно переведите на русский язык весь текст. Переведите письменно первый абзац:
Global Multinational Company
A multinational company is a business organization that has its headquarters in one country but with operating branches, factories and assembly plants in other countries.
A company becomes a global enterprise when it integrates all of its units and focuses its marketing strategy on worldwide scale. In practical terms, people tend to call any company that sells products or services on the global market or has operations in several countries a global multinational company. Managing a global multinational company would obviously be much simpler if it required only one set of corporate objectives, goals, policies, practices, products and services. But local differences – cultural habits, beliefs and principles specific to each country or market – often make this impossible. The conflict between globalization and localization has led to the invention of the word ‘glocalization’. Companies that want to be successful in foreign markets have to be aware of the local cultural characteristics that affect the way business is done.
A global multinational organization should employ people who understand the culture into which the company plans to expand. Global companies often offer the same product in different countries, but modify a product logo and packaging to meet local tastes. A company trying to globalize should also reorganize its management structure and supply chain. An export management company can handle restructuring in the supply chain and compliance with laws of foreign countries.
Вusinesspeople in ‘linear-active’ cultures such as Britain, the USA and Germany are generally organized and rational, try to act logically rather than emotionally, plan in advance, and like to do one thing at a time. They believe in respecting rules, regulations and contracts. They are not afraid of confrontation but will compromise when necessary to achieve a deal.
II. Определите, являются ли утверждения:
А) истинными
B) ложными
|
|
|
