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Практичне заняття 6. The Types of Business Letters.. An Offer. Kinds of Offers
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Практичне заняття 6
Тема: Види ділових листів.
Питання:
1. What types of business letter do you know?
2. What letters of two types are often used?
3. What is the main aim of an offer?
4. What information do the offers usually include?
5. What are the types of the quotation?
6. What phrases do usually open a free offer?
7. How do a free and a firm offers differ from each other?
Завдання:
1. Підготувати доповідь на тему: «Основні види ділових листів».
2. Скласти 2 зразки ділового листа.
Список літератури:
1. Агабекян И. П. Деловой английский. English for business. Серия «Высшее образование». – Ростов н/Д: «Феникс», 2004. – 320 с.
2. Богацкий И. С., Дюканова Н. М. Бизнес-курс английского языка. Словарь-справочник. Под общей ред. Богацкого И. С. – 5-е изд., испр. – Киев: ООО «ИП Логос», 2004. – 352 с.: ил. (Серия «Вас ждет упех! »).
3. Буданов С. І., Борисова А. О. Business English. Ділова англійська мова. 2-ге вид. – Харків: ТОРСІНГ ПЛЮС, 2006. – 128 с.
4. Дарская В. Г., Журавченко К. В., Лясецкая Л. А., Памухина Л. Г., Чопрова Е. Г., Шах-Назарова В. С., Шелкова Т. Г. Новый деловой английский. New English for Business. - М.: Вече, 2005. – 672 с.
5. Хачатурова М. Ф. Английский язык для деловых контактов. – К.: Аконит, 2002. – 335 с.
1. Read and translate the texts with the help of topical words.
Topical words
| firm offer | тверда пропозиція |
| are pleased | раді |
| regarding | що стосується |
| with regard to | відносно |
| size | розмір |
| to require | вимагати |
| nearly | майже |
| quantity | кількість |
| obtainable | який може бути отриманий |
| subject to | за умови, що... |
| to deliver | поставляти |
| to receive | отримувати |
| to prefer | надавати перевагу |
| air freight | перевезення повітряним шляхом |
| kind | рід, вид, сорт |
| shipment | відвантаження |
| to charge | назначати ціну |
| cost | вартість, витрати |
| extra at cost | за додаткову сплату |
The Types of Business Letters.
There are different kinds of business letters, used for different purposes. They are divided into two types: the business to business type and the business to client type.
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Business-to-business types are intended for company to company communication. Examples are:
· Appreciation letter – a letter of gratitude and appreciation for help extended, or a good business deal.
· Thank you – is a letter of gratitude.
· Congratulations – is a letter that praises the recipient for a job well done.
· Letter of recognition – a written statement of recognized efforts similar to an appreciation letter.
· Letter of reference – is a character reference letter. It is a letter building up the character of a person to be accepted in a job.
· Recommendation – is an endorsement letter to hire a certain person.
· Sympathy letter – is a letter of condolences to a person or family.
· Invitation letter – is a letter persuading a person or a company to join an event or an occasion.
· Letter of credit – is a way of endorsing a certain business to be considered a credit loan.
· Letter of interest – a reply to an invitation that confirms presence on the event/occasion.
· Business memorandum – notices that are distributed to the staff. They are reminders of company activities, or imminent changes in the company.
· Business introduction – is done to introduce a new business to the readers.
· Business letter – a letter that talks about the plans for the business.
· Donation letter – a letter asking for donations.
· Termination letter – more popularly known as a resignation letter. It signifies someone's desire to leave a job permanently.
Business-to-Client letters are:
· Welcome letter – welcomes the client and thanks him for choosing the company.
· Letter of appreciation – thanks the client for having business with the company.
· Apology letter – asks the client for reconsideration, and apologizes for failing to deliver.
· Collection letter – notices outstanding payments due.
· Invoice letter template – this is asking the clients to state the invoice number of their transactions.
· Letter of invitation – invites a client to join a certain gathering.
· Marketing letter – is stating the newest products that the company will provide soon or is presently providing.
· Rejection letter – is stating the rejection of the client's request.
Business letters are more formal in writing. Follow the formats strictly. Be concise, clear and direct to the point.
An Offer. Kinds of Offers
An offer (a quotation) is a statement by the Sellers usually in written form expressing their wish to sell the goods. Offers as a rule include the following information:
— the description of the goods offered (their quality, quantity);
— detailed prices, discounts and terms of payment;
— the date or the time and place of delivery.
There are two kinds of offers.
A free offer is made when Seller offers goods to regular customers without waiting for an enquiry and sends quotation to those who may be interested in the goods. These offers were formerly called offers without obligation. There must be an indication in such an offer that it is made subject to the goods being available when the order is received. The opening phrases in free offers may be: “We think you will be interested in our quotation for the goods” or “We have pleasure in enclosing our latest catalogue (or the price-list of our products)”.
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A firm offer is a promise to supply goods on the terms stated (i. e. at a stated price and within a stated period of time). This promise may be expressed in a letter in the following words: “We make you a firm offer for delivery by the middle of May at the price quoted” or in some other words like: “The offer is subject to acceptance within fourteen days”, or “The offer is open for acceptance until the fifteenth of January”.
The Sellers making a firm offer have the right to withdraw it at any time before it has been accepted. In practice, however, no seller will risk his reputation by withdrawing his offer before the stated time.
2. Read one of the examples of a business letter. State to what type it belongs to.
| JACKSON & MILES 118 Regent Street London WIC 37D UK Oct. 28, 2000 HOWARD & PRATT Ladies' Clothing 306, 3d Avenue Chicago, 111. 60602 USA Dear Sirs, We are pleased to make you a firm offer regarding our products in the size you require. Nearly all the models are obtainable and can be delivered to you by the end of November. All other models of dresses can be supplied by the middle of December 2000, subject to our receiving your order by 15th of November. If you prefer the goods to be shipped by air freight, this kind of shipment will be charged extra at cost. Yours faithfully, D. A. Leary Manager Export Department Sellers |
3. Answer the questions.
1. When can the Sellers deliver the goods to the Buyers?
2. When can the Sellers supply all other models of dresses?
3. What is charged extra at cost?
4. Write the offer of your own using the given phrases and expressions.
Expressions used in enquiries for catalogues, brochures, etc. and in answers to such enquiries
| We shall be obliged if you will send us your latest catalogues, brochures or any other publications. | Ми будемо зобов’язані, якщо Ви надішлете нам останні каталоги, брошури або будь-які інші публікації. |
| We are pleased to enclose our latest catalogue illustrating our range of products, which we trust you will find useful. | Ми раді додати наш останній каталог, який ілюструє асортимент наших виробів, які, на нашу думку, Вас зацікавлять. |
| As soon as the catalogues are available, we will send you some copies. | Як тільки-но каталоги будуть в наявності, ми надішлемо Вам декілька копій. |
| We regret to advise you that our catalogue is out of print. | На жаль, ми повідомляємо Вам, що весь тираж нашого каталогу розійшовся. |
| We are interested in... advertised by you in this catalogue. | Мі зацікавлені…, який Ви рекламуєте в цьому каталозі. |
| If you require further copies of this catalogue, please do not hesitate to write to us. | Якщо Вам потрібні ще копії цього каталогу, будь-ласка, повідомте нам. |
| The goods to which you refer are not in stock and therefore no catalogues are available as yet. | Товарів, на які Ви посилаєтесь, немає в наявності, і тому каталогів ще нема. |
| We enclose for your information our brochure and leaflet that we trust you will find useful. | Ми додаємо для Вашої інформації брошуру та рекламний листок, які, на нашу думку, Ви знайдете корисними. |
| We have been informed by... that you are manufacturers and exporters of... | Ми були проінформовані…, що Ви – виробники та експортери… |
| We have seen your advertisement in... | Ми бачили Вашу рекламу в… |
| We refer to your advertisement in... | Ми посилаємося на Вашу рекламу в… |
| We shall be glad to answer any additional questions you may ask. | Ми будемо раді відповісти на будь-які додаткові питання, які Ви можете поставити. |
5. Exercise your grammar. Fill in the missing pronouns: much, many, little, few, a little, a few.
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1. Will it take … time to answer this letter? 2. We give the customers … catalogues of our products. 3. We had … time, so we couldn’t prepare the goods for shipping. 4. Your order will receive … attention. 5. I like it here. Let’s stay here … longer. 6. She wrote us … letters from abroad. 7. There was … sugar in the bowl, and we had to put … sugar there. 8. I know French … and I can help you with the translation of this text. 9. Thank you very …! 10. I want to say … words about my travelling. 11. Please don’t ask me … questions. 12. How … money have you got? 13. We usually spend … money on advertising. 14. … in this work was too difficult for me. 15. There were … new orders and we spent … time executing them.
6. Study new business proverbs:
§ Nothing succeeds like success.
§ Our greatest glory is not in never falling but in rising every time we fall.
§ Power tends to corrupt; absolute power corrupts absolutely.
§ Rome was not built in a day.
§ Seize opportunity by the beard, for it is bald behind.
§ Sell a man a fish, he eats for a day, teach a man how to fish, you ruin a wonderful business opportunity.
§ Teachers open the door. You enter by yourself.
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