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Character, Behaviour, Honesty
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Your character reflects your individuality and your behaviour exhibits your personality. Business etiquette encourages revealing your positive qualities. This helps your reputation.
Always be honest and remember that it takes a long time to develop trust and a good reputation and only one small mistake to lose it. Business etiquette provides a framework for stating the boundaries of terms and conditions, contracts and promises.
Sensitivity and Diplomacy
A key pillar of business etiquette is sensitivity, meaning giving careful thought to every business aspect before making a judgement. This gives a strong foundation to your business. Also, thoughtless words and actions lead to a negative outcome. Being aware of business etiquette encourages careful thought.
Elements of business etiquette
Business etiquette instructs on you how to present yourself professionally in different cultures. The keys for making a good impression are dressing appropriately, your body language, presenting your business cards, gift giving, conducting meetings and many other important elements.
Text 4. Business etiquette in Europe.
Europe ranges from the cold northern countries of Norway and Sweden to the warm Mediterranean countries of Italy and Greece. Some customs and mores vary as much as the topography, while others are shared across all of Europe.
Handshakes.
Handshakes are standard business greeting gestures throughout Europe. However, the European handshake is usually exchanged before and after every meeting, no matter how many meetings you've already had. An exception is Great Britain, where, as in the United States, an initial handshake is often the only one you'll receive.
European Handshakes are more formal and less buddy-buddy than those in the United States. You will not find a lot of back-slapping at handshaking time. A quick grasp and release is the norm. In most European countries, handshakes are firm. An exception is France, where a lighter grasp is customary.
Finally, it's customary to let women and those in a higher rank to extend their hands first in Europe.
Names and Titles.
It's unusual in Europe for People to use first names immediately. Wait until he asks you to call him by his first name or uses a familiar form of address with you.
Titles, especially academic titles, are always used in Europe. In the United States, it's unusual for a Professor to be called Doctor or Professor outside of the classroom, but in European countries, professors, along with lawyers, medical doctors, and others are introduced with their title(s).
Dining and Entertaining.
Europeans don't do business breakfasts. In France, Austria, Germany, Great Britain, The Netherlands, Norway, Denmark, Sweden, Finland, Portugal, and Spain, talking business over lunch is not a violation of etiquette. In the Czech Republic, Italy, and Greece, on the other hand, you do not talk business over lunch unless your host initiates it.
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Dinner in Europe is usually reserved for social entertaining. Depending on the country, you may start dinner as early as 6:30 p.m. or as late as 11:00 p.m. Depending on the country your spouse may be invited.
Dining is taken seriously in most of Europe as an expression of generosity. In some countries, such as Italy and Greece, this generosity can reach stupefying levels; it can be virtually impossible to pick up a check in Italy and virtually impossible not to overeat or overdrink in Greece. But it's rude to refuse dinner invitations or any of the sumptuous items proffered to you at a dinner.
Here are some general dining rules:
1. In Norway, Sweden, Finland, Denmark, be on time for dinner. Elsewhere, being fashionably late is acceptable.
2. No host gift is expected in Great Britain.
3. Do not take wine to a dinner in The Netherlands, France, or Belgium. It insinuates that you think the host's cellar is lacking.
Gifts.
In some countries, for instance, a small host gift is appropriate if you are invited to someone's home for dinner. But not in Great Britain - here, no host gift is expected.
Across most of Europe, business gifts should not be too personal and should be wrapped professionally. Try not to use white wrapping paper, and use a brightly color ribbon.
Social Taboos.
In many European countries, asking people what they do or asking them a personal question as an opening conversational gambit is a serious mistake. Europeans are, for the most part, more formal and reserved about such matters than Americans are.
Watch out for these gesture-related mistakes:
1. The American gesture for "OK" using a circle formed by forefinger and thumb is offensive in Germany.
2. Showing your palm to someone is offensive in Greece.
3. Keeping your hands in your pockets is rude.
4. Back-slapping is out of place in northern Europe.
5. Having your hands below the table while dining in France, Germany, and Austria is rude.
Литература
Основная литература
1. Английский язык для экономистов: учебник и практикум для академического бакалавриата [Гриф УМО] / Т. А. Барановская [и др.]; Нац. исслед. ун-т "Высшая школа экономики". - Москва: Юрайт, 2015.
2. Восковская, А. С. Английский язык для вузов: учеб.пособие для вузов [Гриф Минобразования РФ] / А. С. Восковская, Т. А. Карпова. - 4-е изд., перераб. и доп. - Ростов н/Д: Феникс, 2010.
3. Колесникова, Н. Н. Английский язык для менеджеров: учебник [Гриф Федерального института развития образования] / Н. Н. Колесникова, Г. В. Данилова, Л. Н. Девяткина. - 9-е изд., стер. - М.: Академия, 2014.
Дополнительная литература
1. Практический курс английского языка. 1 курс: учебник для вузов [Гриф Минобрнауки РФ] / [В. Д. Аракин и др.]; под ред. В. Д. Аракина. - 6-е изд., испр. и доп. - Москва: ВЛАДОС, 2014.
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2. Практический курс английского языка. 2 курс: учебник для вузов [Гриф Минобрнауки РФ] / [В. Д. Аракин и др.]; под ред. В. Д. Аракина. - 7-е изд., испр. и доп. - Москва: ВЛАДОС, 2014.
Mетодические указания
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