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Задача 5. International organizations
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Задача 1. The importance of advertising and promotion.
Вопрос 1.1. Определите, является ли утверждение:
Promotion is a vital element of a business at any time.
• Истинным
• Ложным
• В тексте нет информации
Вопрос 1.2. Определите, является ли утверждение:
A company should cut back on advertising when business drops off.
a. Ложным
• b. Истинным
c. В тексте нет информации
Вопрос 1.3. Определите, является ли утверждение:
Advertising will increase company’s profit.
• В тексте нет информации
• Ложным
• Истинным
Вопрос 1.4. Укажите, какому из абзацев текста (1,2,3,4) соответствует следующая идея:
Any business should always be engaged in promotion.
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Вопрос 1.5. Укажите, какому из абзацев текста (1,2,3,4) соответствует следующая идея:
The way the promotion cycle is organized.
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Вопрос 1.6. Ответьте на вопрос
Why should companies never stop promotion?
• It will guarantee them the place in the market.
• It will bring them profit.
• It will help them to become stronger.
• It will help them to fight with competitors.
Вопрос 1.7. Определите основную идею текста.
• Promotion and advertising is an essential element of any business.
• When the economy is shrinking there should be no advertising.
• Promotion has a six-week cycle.
• If you have a good business there is no need to promote it.
Задача 2. What Every Manufacturer Needs: A Market Assessment
Вопрос 2.1. Определите, является ли утверждение
Manufacturers must keep up-to-date with the market situation.
• Истинным
• Ложным
• В тексте нет информации
Вопрос 2.2. Определите, является ли утверждение
Manufacturers Resource Center, a business organization created to help small and midsize producers flourish, recommends an independent market assessment.
• Ложным
• Истинным
• В тексте нет информации
Вопрос 2.3. Определите, является ли утверждение
The consultants undertake polling in order to provide the manufacturers with the information concerning the customers’ opinions, needs and interests.
• В тексте нет информации
• Ложным
• Истинным
Вопрос 2.4. Укажите, какой части текста (1,2,3,4) соответствует следующая информация:
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There should be made an increased emphasis on the importance of the customer and meeting the customer’s needs.
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Вопрос 2.5. Укажите, какой части текста (1,2,3,4) соответствует следующая информация:
MRC is associated with one of the Higher Educational Institutions in Pennsylvania.
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Вопрос 2.6. Ответьте на вопрос
What is the aim of MRC?
• To help the manufacturers to split profits
• To provide the Government with the information on financial affairs of the small and midsize businesses
• To test a new horizontal approach to assessment
• To help the manufacturers discover new opportunities, in new markets, sales distribution, and existing or new product lines
?????Вопрос 2.7. Определите основную идею текста
• In this fast changing world it is not sufficient to produce a product and wait for the customer to come and buy it.
• There are four basic issues of the marketing research
• Every manufacturer must understand the importance of making assessments
• The MRC consultants undertake new projects.
Задача 3. BUILDING A BRAND
Вопрос 3.1. Определите, является ли утверждение
If we can immediately define the product according to the logo, slogan or design, then the branding is successful.
• Истинным
• Ложным
• В тексте нет информации
Вопрос 3.2. Определите, является ли утверждение
When a brand is widely known it has “brand recognition” and “brand equity”, which is its financial value.
• Истинным
• Ложным
• В тексте нет информации
Вопрос 3.3. Определите, является ли утверждение
Packaging is not so important for communicating brand identity if compared with a logo or slogan.
• Истинным
• Ложным
• В тексте нет информации
Вопрос 3.4. Укажите, какой части текста (1, 2, 3, 4) соответствует следующая информация:
The role of packaging is of great importance when creating a brand name.
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Вопрос 3.5. Укажите, какой части текста (1, 2, 3, 4) соответствует следующая информация:
There is a great competition between different brands.
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Вопрос 3.6. Ответьте на вопрос:
What is the product usually associated with?
• packaging and advertisement
• quality, reliability and performance
• a manufacturer
• a consumer
Вопрос 3.7. Определите основную идею текста:
• Nowadays an illegal trade in pirated copies of branded goods is increasing rapidly.
• Different sorts of branding and the best way to brand.
• Marketing strategy and advertisement of products.
• The most successful brand names.
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Задача 4. The magic of the merger
Вопрос 4.1. Определите, является ли утверждение:
Changes in the global economic trends are the only factor behind the increase in mergers and acquisitions.
• истинным
• ложным
• в тексте нет информации
Вопрос 4.2. Определите, является ли утверждение:
The biggest bank and the largest oil company were created as a result of merger.
• истинным
• ложным
• в тексте нет информации
Вопрос 4.3. Определите, является ли утверждение:
The merger of Zeneca and Astra gave birth to a new product.
• истинным
• ложным
• в тексте нет информации
Вопрос 4.4. Укажите, какой части текста(1,2,3,4)
соответствует следующая информация
Global trends have strong effect on mergers and acquisitions.
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Вопрос 4.5. Укажите, какой части текста (1,2,3,4)соответствует следующая информация
The company may merge with another one to increase its product range.
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Вопрос 4.6. Ответьте на вопрос:
What is the potential destabilizing effect of a merger?
• Bad performance of the stock market.
• Decreased competitiveness.
• Economy of scale.
• Problems with corporate and national cultures and redundancies.
Вопрос 4.7. Определите основную идею текста
• In most cases mergers and takeovers are initiated by changes inside the company.
• The largest takeovers and mergers of the 20th century.
• Mergers and takeovers are contradictory phenomena with their pros and cons.
• Mergers and takeovers are the result of global economic trends, political change or technological innovation.
Задача 5. International organizations
Вопрос 5.1. Определите, является ли утверждение:
The operations of multinationals always cause great economic positive effects.
• Ложным
• В тексте нет информации
• Истинным
Вопрос 5.2. Определите, является ли утверждение:
In addition to being members of world organizations, some countries have joined together regionally to abolish trade restrictions and also barriers on movements of labor and capital.
• В тексте нет информации
• Ложным
• Истинным
Вопрос 5.3. Определите, является ли утверждение:
“Multinationals” is a kind of international business organizations which activities are carried out in many countries.
• Истинным
• В тексте нет информации
• Ложным
Вопрос 5.4. Укажите, какой части текста (1,2,3,4) соответствует следующая информация
Unstable and limited international trade was the reason of the International Monetary Fund creation.
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Вопрос 5.5. Укажите, какой части текста (1,2,3,4) соответствует следующая информация
The aim of any multinational is to arrange its production, finance and commercial operations in an international way.
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Вопрос 5.6. Ответьте на вопрос:
What was the object of the International Monetary Fund (IMF) creation?
• to limit the commercial activity of some foreign countries;
• to advise the ways in which the country should develop the agriculture and oil production;
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• to achieve international economic stability, international monetary cooperation and stabilization of exchange rates;
• to provide economic independence of countries with a bad history of industrial relations.
Вопрос 5.7. Определите основную идею текста:
• The creation of the International Monetary Fund was the necessity after the Second World War.
• The possibilities of borrowing from the IMF by its member countries.
• Multinationals are created to have vast financial resources and are able to achieve the economies of large-scale production.
• The role of multinationals in the economies of the countries and international economic stability.
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