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Advertising and Advertisements
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Advertising plays a very important part in modern merchandising. The manufacturers tell the public about their new products and the stores tell the public about what products they have at what prices.
Advertisements can be seen in newspapers, magazines, and on television every day of the week. Many more advertisements are sent to customers’ homes. This great business of merchandising employs millions of white-collar workers, from clerks in the stores to top executives in the big department stores and the advertising agencies. For most clerks the salaries are low, but they are among the highest in the United States for top executives.
Контрольная работа №1
В – 8
I. Образуйте множественное число следующих существительных:
a shop, a sheep, an eye, a watch, a lady, a deer, a chairman, a leaf, a child, a safe.
II. Дайте недостающие формы следующих глаголов:
borrow, meet, meant, sank, ride, recover, paid, loved, drove, stay.
III. Употребите нужную форму глагола. Переведите предложения на русский язык.
1. In summer the days (be) long and hot.
2. Last year we (go) to the seaside.
3. She (graduate) from the university next year.
IV. Употребите нужную форму имени прилагательного.
1. (Easy) way to travel around London is by bus or underground train.
2. She is as (pretty) as a rose.
3. Two heads are (good) than one.
4. This girl is (attractive) than that one.
5. This is (interesting) story I have ever read.
V. Перепишите данные ниже предложения. Определите по грамматическим признакам, какой частью речи является слово с окончанием –s, и какую функцию оно выполняет в предложении, т.е. служит ли оно:
а) показателем 3-го лица единственного числа глагола в настоящем простом времени;
б) признаком множественного числа имени существительного
или
в) показателем притяжательного падежа имени существительного.
1. Ann’s grandfather lives in Moscow.
2. The number of female doctors is growing.
3. This carpet always looks dirty in spite of being swept every day.
VI. Переведите письменно на русский язык следующий текст.
The Business of America
«The business of America is business», U. S. president Calvin Coolidge once said. When you visit one of the country’s large cities, you can see what he meant. In the centre of the city many large office buildings, house banks, corporation headquarters, and government agencies. Every weekday morning thousands of office workers enter these buildings and leave for their homes every evening. Many of these people seem to be travelling all the time in buses and taxicabs between one building and another, or in airplanes between one city and another.
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The men and women who do all the office work are called white-collar workers. Secretaries and typists, accountants and computer operators work for many different kinds of companies. There are big banks that do business all over the world and little banks that serve a small town. The big insurance and industrial companies employ thousands of people who work in very tall buildings, while around the corner an employment agency or another office of the same kind may have only five or six typists and clerks.
Контрольная работа №1
В – 9
I. Образуйте множественное число следующих существительных:
an inch, an office, a tomato, a Scotswoman, basis, a dictionary, a policeman, a family, a pay, a scarf.
II. Дайте недостающие формы следующих глаголов:
fed, stolen, locate, schrank, deal, developed, torn, swam, produce, ordered.
III. Употребите нужную форму глагола. Переведите предложения на русский язык.
1. In winter the days (be) short and cold.
2. Paul (have) an appointment with the doctor tomorrow.
3. I (see) her in the street with her fricnds about an hour ago.
IV. Употребите нужную форму имени прилагательного.
1. He is not so (busy) as me.
2. Harrods is (expensive) shop in London.
3. This is (cheap) hotel in our city.
4. This planet is (far) from the Sun than the earth.
5. This business is (profitable) than our last one.
V. Перепишите данные ниже предложения. Определите по грамматическим признакам, какой частью речи является слово с окончанием –s, и какую функцию оно выполняет в предложении, т.е. служит ли оно:
а) показателем 3-го лица единственного числа глагола в настоящем простом времени;
б) признаком множественного числа имени существительного
или
в) показателем притяжательного падежа имени существительного.
1. She works at a hospital.
2. Mary’s sister is twenty four.
3. There are four motor-car works in this country.
VI. Переведите письменно на русский язык следующий текст.
A Service Industry
Modern means of transportation, communication, advertising, and credit have all combined to create a giant new industry called tourism. It is a service industry. The customer receives such things as a seat on an airplane, a room in a hotel, and a chance to sit on a beach in the sunshine. The customer may be travelling for pleasure, for business, or for many other reasons. Whatever the reason, the traveller needs a means of transportation and places to sleep and eat. To take care of these needs, tourism has created millions of jobs in hotels, restaurants, and transportation companies.
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Advertising has played a major role in the growth of tourism. When hotels and governments began to advertise the attractions of different tourist areas, the airlines and other transportation companies advertised low fares to travel there.
Modern means of communication were put to work so that travellers could make reservations right away, from along distance, for a plane seat or a hotel room. And they could travel now and pay later by using their credit cards. All these different elements have combined to create the constant movement that has become one of the features of modern life.
Контрольная работа №1
В – 10
I. Образуйте множественное число следующих существительных:
a salary, a Frenchman, a fish, memorandum, a party, a chimney, a machine, a month, a potato, a hoof.
II. Дайте недостающие формы следующих глаголов:
explain, were, forgive, beg, invited, brought, prepared, lead, lent, repair.
III. Употребите нужную форму глагола. Переведите предложения на русский язык.
1. December (be) the last month of the year.
2. It (happen) yesterday at midday.
3. He (come) back soon.
IV. Употребите нужную форму имени прилагательного.
1. My car is not so (new) as your car.
2. The first exercise is (difficult) than the second.
3. Concorde is (fast) plane in the world.
4. Tom is (good) friend I have.
5. Mrs. Lambert is six years (young) than her husband.
V. Перепишите данные ниже предложения. Определите по грамматическим признакам, какой частью речи является слово с окончанием –s, и какую функцию оно выполняет в предложении, т.е. служит ли оно:
а) показателем 3-го лица единственного числа глагола в настоящем простом времени;
б) признаком множественного числа имени существительного
или
в) показателем притяжательного падежа имени существительного.
1. He always treats people politely.
2. The little girl isn’t afraid of dogs in spite of having been bitten twice.
3. Peter’s mother is very proud of her kitchen.
VI. Переведите письменно на русский язык следующий текст.
A Bank in a Village
Mr. Clark is the head of a small bank in a village. There is only one bank in the village and Mr. Clark knows all his customers. They all keep their money in this bank on their accounts. They come to their bank when they want to make a deposit or withdraw some money from the account. People come to talk to Mr. Clark when they want to borrow some money for a new car or a house. The banker lends them money at a. low interest.
The customers of the bank have different accounts. Many of them have savings accounts. This is an account on which the depositors receives interest. Others have checking accounts. They can draw some money from it by cheque. Everyone who has a checking account has a cheque-book. He writes out acheque when he has to pay for something ina shop. The shop sends the cheque to Mr. Clark and the bank withdraws a certain sum from the account. It is very convenient to pay by cheque because you don’t have to carry cash. Sometimes a customer may spend more money than he has on his account. This overdraft does not worry Mr. Clark very much because he trusts his customers and he knows that the active spender will soon make a deposit on his account and there will be no overdraft.
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