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Расположите части делового письма в правильном порядке.




    Thomas R. Hood Associates Fourth and Pine Streets Los Angeles, CA 88888
    September 22, 2009
    ABC Corporation 132 Long Street Cottown, CA 88668
    Dear Sir:
    This is to acknowledge receipt of the housing contract that I requested.
    Yours truly,
    Thomas R. Hood

 

ЗАДАНИЕ N 30 сообщить об ошибке
Тема: Оформление конверта

 

Перед Вами конверт.
Соотнесите информацию под определенным номером на конверте с тем, что она обозначает.

    the sender
    the house number in the return address
    the ZIP Code in the return address
    the addressee
    the street name in the mailing address
    the state name in the mailing address

 

ЗАДАНИЕ N 31 сообщить об ошибке
Тема: Оформление резюме, письма-заявления, письма-уведомления, письма-запроса, контракта, служебной записки

 

Определите, к какому виду делового документа относится представленный ниже отрывок.

  Invitation Letter
    Cover Letter
    Letter of Complaint
    Contract

 


ЗАДАНИЕ N 32 сообщить об ошибке
Тема: Оформление электронного сообщения, факса, меморандума (служебной записки)

Выберите слова или словосочетания для заполнения пропусков так, чтобы они отражали особенности оформления служебной записки:

    Convention Manager
    From
    Ballroom
    Winnie

 

ЗАДАНИЕ N 1 сообщить об ошибке
Тема: Учебная лексика

 

Success in one _______ doesn’t influence another.

  subject
    training aids
    teaching
    curriculum

 


ЗАДАНИЕ N 2 сообщить об ошибке
Тема: Деловая лексика

On looking through the report I see that your ______ are way over your budget.

  expenses
    prices
    advertisements
    services

 

 


ЗАДАНИЕ N 3 сообщить об ошибке
Тема: Профессиональная лексика

 

We have to _______ on water during the dry season.

  economize
    waste
    purchase
    afford

 


ЗАДАНИЕ N 4 сообщить об ошибке
Тема: Термины (Дефиниции)

 

The difference between the buying and selling price of goods is …

  a profit margin
    cost
    a balance
    equilibrium

 


ЗАДАНИЕ N 5 сообщить об ошибке
Тема: Словообразование

 

London is popular with foreigners, who visit the city in order to see many of its ______ buildings and tourist attractions.

  famous
    unfamiliar
    familiar
    famously

 


ЗАДАНИЕ N 6 сообщить об ошибке
Тема: Местоимения

There were ______ interesting people at the party last night.

  no
    any
    nobody
    every

 


ЗАДАНИЕ N 7 сообщить об ошибке
Тема: Степени сравнения прилагательных и наречий

 

That was ________ meal I’ve had for a long time.

  the most delicious
    delicious
    more delicious
    much delicious

 


ЗАДАНИЕ N 8 сообщить об ошибке
Тема: Существительное

 

Do you think the police _______ well-paid?

  are
    doesn’t
    is
    isn’t

ЗАДАНИЕ N 9 сообщить об ошибке
Тема: Артикли

 

Show me ________ on this map, please.

  theCanary Islands
    a Canary Islands
    an Canary Islands
    Canary Islands

 


ЗАДАНИЕ N 10 сообщить об ошибке
Тема: Предлоги

 

It was very stupid ________ him to make such a silly mistake.

  of
    about
    with
    to

 

ЗАДАНИЕ N 11 сообщить об ошибке
Тема: Союзы

Choose an author ________ you choose a friend.

  as
    when
    in case
    so that

 


ЗАДАНИЕ N 12 сообщить об ошибке
Тема: Глагол и его формы

 

Mr Harrison said that he _______ again.

  would call
    will have called
    called
    will call

 


ЗАДАНИЕ N 13 сообщить об ошибке
Тема: Страдательный залог

 

The hall _______ before the academic year began.

  had been painted
    was painted
    was painting
    painted

 


ЗАДАНИЕ N 14 сообщить об ошибке
Тема: Неличные формы глагола

 

This house wants …

  painting
    to paint
    being painted
    painted

 

ЗАДАНИЕ N 15 сообщить об ошибке
Тема: Фразовые глаголы

 

The customs officer went through their bags looking _______ drugs.

  for
    out
    in
    after

 


ЗАДАНИЕ N 16 сообщить об ошибке
Тема: Модальные глаголы

 

I bought everything we need yesterday so I ________ go shopping today.

  don’t have to
    mustn’t
    shouldn’t
    ought not to

 


ЗАДАНИЕ N 17 сообщить об ошибке
Тема: Бытовая сфера

 

Выберите реплику, наиболее соответствующую ситуации общения.
A: «Many happy returns of the day, Mary! Here’s your birthday present».
B: «__________________».

  Thanks a lot. I’m very grateful to you!
    Thank you. The same to you.
    Thank you very much. My congratulations!
    Thanks awfully. It’s my birthday today!

 


ЗАДАНИЕ N 18 сообщить об ошибке
Тема: Профессионально-деловая сфера

 

Выберите реплику, наиболее соответствующую ситуации общения.
Manager: «Have you received the documents, Mrs Nolan?»
Secretary: «_______________».

  Yes, sir. They are on your table.
    I’m busy.
    Yes, dude. Look at your table.
    I don’t know.

 


ЗАДАНИЕ N 19 сообщить об ошибке
Тема: Учебно-социальная сфера

 

Выберите реплику, наиболее соответствующую ситуации общения.
Professor: «Revise Chapter 5 before testing».
Student: «_______________».

  Thank you. Of course, I will!
    You must be kidding!
    What a pity!
    Why not?

 


ЗАДАНИЕ N 20 сообщить об ошибке
Тема: Социально-деловая сфера

 

Выберите реплику, наиболее соответствующую ситуации общения.
Receptionist: «Just a moment, please, while I check. You have a reservation for a three-room suite for tonight»
Guest: «_____________?»

  I’m afraid there’s been a mistake. I only asked for a single room, not a suite.
    What?! I didn’t ask for a suite.
    You must be kidding me. I don’t need a suite.
    I will book a room here.

 


ЗАДАНИЕ N 21 сообщить об ошибке
Тема: Великобритания

 

The famous Battle of Trafalgar which resulted in the victory of the British fleet and the death of the national hero Admiral Nelson was fought in …

  Spain
    England
    France
    Belgium

 

ЗАДАНИЕ N 22 сообщить об ошибке
Тема: США

 

Начало формы


Конец формы

 

Most of the population of the mainland USA lives …

  on the east and west coasts
    on the east coast
    on the west coast
    in the centre

 


ЗАДАНИЕ N 23 сообщить об ошибке
Тема: Канада

 

Начало формы


Конец формы

 

The Queen’s representative, the ________, carries out most of the royal duties in Canada.

  Governor General of Canada
    Prime Minister of Canada
    President of Canada
    Minister of Justice of Canada

 


ЗАДАНИЕ N 24 сообщить об ошибке
Тема: Выдающиеся личности англо-говорящих стран

 

Начало формы


Конец формы

 

The most prolific of all inventors in history, who patented 1,093 different inventions in the USA including the incandescent electric lamp, the motion-picture projector and the phonograph is …

  Thomas Edison
    James Prescott Joule
    Henry Fielding
    Lord Kelvin

 


ЗАДАНИЕ N 25 сообщить об ошибке
Тема: Поисковое чтение с целью определения наличия в тексте запрашиваемой информации

 

Начало формы


Конец формы

 

Прочитайте текст и выполните задания.
Channels of Marketing
1. Individual consumers and corporate buyers are aware that thousands of goods and services are available through a very large number of diverse channel outlets. What they may not be well aware of is the fact that the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them, can be amazingly complex.
2. Usually, institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods to industrial users or customers and to final consumers. The same is true for the marketing of services. For example, in the case of health care delivery, hospitals, laboratories, insurance companies, and drugstores combine efforts in an organized channel arrangement to ensure the delivery of a critical service.
3. Therefore, marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Not only do marketing channels satisfy demand by supplying goods and services at the right place, quantity, quality, and price, but they also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them.
4. The major focus of marketing channel management is on delivery. Producers of goods (including manufacturers of industrial and consumer goods, legislators, educational administrators and insurance companies) are individually capable of generating only form or structural utility for their «products».

Определите, какое утверждение соответствует содержанию текста.

  Many business partners coordinate their efforts to make possible the delivery of goods.
    Channels of marketing are of less importance and effectiveness in health care delivery.
    Legislators are the only organizations that do not use the channels of marketing.
    The only aim of marketing channels is to supply goods and services.

 

Решение:
Для того чтобы правильно выполнить задание, следует знать алгоритм обработки текстовой информации и, прочитав текст, определить наличие в тексте информации, соответствующей его содержанию.
Утверждение «Many business partners coordinate their efforts to make possible the delivery of goods» («Многие бизнес-партнеры согласовывают свои усилия, чтобы обеспечить поставку товаров») соответствует содержанию текста: «…institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods…» («…учреждения, специализирующиеся в производстве, оптовой и розничной торговле и других областях, объединяют свои усилия в организации маркетинговых каналов для обеспечения поставки товаров…») (фрагмент 2).

 


ЗАДАНИЕ N 26 сообщить об ошибке
Тема: Изучающее чтение с элементами аннотирования

 

Начало формы


Конец формы

 

Прочитайте текст и выполните задания.
Channels of Marketing
1. Individual consumers and corporate buyers are aware that thousands of goods and services are available through a very large number of diverse channel outlets. What they may not be well aware of is the fact that the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them, can be amazingly complex.
2. Usually, institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods to industrial users or customers and to final consumers. The same is true for the marketing of services. For example, in the case of health care delivery, hospitals, laboratories, insurance companies, and drugstores combine efforts in an organized channel arrangement to ensure the delivery of a critical service.
3. Therefore, marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Not only do marketing channels satisfy demand by supplying goods and services at the right place, quantity, quality, and price, but they also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them.
4. The major focus of marketing channel management is on delivery. Producers of goods (including manufacturers of industrial and consumer goods, legislators, educational administrators and insurance companies) are individually capable of generating only form or structural utility for their «products».

Завершите утверждение согласно содержанию текста.
Marketing channels raise demand through the joint efforts of …

  retailers, wholesalers and sales offices
    hospitals, laboratories, insurance companies
    legislators, educational administrators and insurance companies
    retailers, insurance companies and legislators

 


ЗАДАНИЕ N 27 сообщить об ошибке
Тема: Изучающее чтение с элементами анализа информации

 

Начало формы


Конец формы

 

Прочитайте текст и выполните задания.
Channels of Marketing
1. Individual consumers and corporate buyers are aware that thousands of goods and services are available through a very large number of diverse channel outlets. What they may not be well aware of is the fact that the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them, can be amazingly complex.
2. Usually, institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods to industrial users or customers and to final consumers. The same is true for the marketing of services. For example, in the case of health care delivery, hospitals, laboratories, insurance companies, and drugstores combine efforts in an organized channel arrangement to ensure the delivery of a critical service.
3. Therefore, marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Not only do marketing channels satisfy demand by supplying goods and services at the right place, quantity, quality, and price, but they also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them.
4. The major focus of marketing channel management is on delivery. Producers of goods (including manufacturers of industrial and consumer goods, legislators, educational administrators and insurance companies) are individually capable of generating only form or structural utility for their «products».

Ответьте на вопрос:
What does the structure of channel outlets consist of?

  It consists of establishments through which the goods are delivered to consumers.
    It consists of a number of individual consumers and organized buyers.
    It consists of a set of hospitals, laboratories, insurance companies, and drugstores.
    It consists of legislators, educational administrators and insurance companies.

 

Решение:
Для того чтобы правильно выполнить задание, следует знать алгоритм обработки текстовой информации при изучающем чтении, уметь анализировать получаемую информацию и, читая текст, находить ответ на поставленный вопрос.
Правильный ответ на вопрос «Из чего состоит структура каналов сбыта?» – «It consists of establishments through which the goods are delivered to consumers» («Она состоит из предприятий, посредством которых товары доставляются потребителям»), так как согласно тексту: «…the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them» («…структура канала или ряд организаций, агентств и предприятий, через которые продукция поступает к ним») (фрагмент 1).

 


ЗАДАНИЕ N 28 сообщить об ошибке
Тема: Изучающее чтение с выделением главных компонентов содержания текста

 

Начало формы


Конец формы

 

Прочитайте текст и выполните задания.
Channels of Marketing
1. Individual consumers and corporate buyers are aware that thousands of goods and services are available through a very large number of diverse channel outlets. What they may not be well aware of is the fact that the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them, can be amazingly complex.
2. Usually, institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods to industrial users or customers and to final consumers. The same is true for the marketing of services. For example, in the case of health care delivery, hospitals, laboratories, insurance companies, and drugstores combine efforts in an organized channel arrangement to ensure the delivery of a critical service.
3. Therefore, marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Not only do marketing channels satisfy demand by supplying goods and services at the right place, quantity, quality, and price, but they also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them.
4. The major focus of marketing channel management is on delivery. Producers of goods (including manufacturers of industrial and consumer goods, legislators, educational administrators and insurance companies) are individually capable of generating only form or structural utility for their «products».

Определите основную идею текста.

  Marketing channel is a complex network of joined independent organizations with the purpose of delivering goods and services and increasing demand.
    Marketing channels stimulate demand through the promotional activities of retailers, manufacturers' representatives, sales offices, and wholesalers.
    Public and private goods could be available for consumption only through distribution through different marketing channels.
    Legislators, educational administrators and insurance companies use the channels of marketing to distribute their products.

 


ЗАДАНИЕ N 29 сообщить об ошибке
Тема: Оформление делового письма

 

Начало формы


Конец формы

 

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