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Расположите части делового письма в правильном порядке.
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| Thomas R. Hood Associates Fourth and Pine Streets Los Angeles, CA 88888 | ||
| September 22, 2009 | ||
| ABC Corporation 132 Long Street Cottown, CA 88668 | ||
| Dear Sir: | ||
| This is to acknowledge receipt of the housing contract that I requested. | ||
| Yours truly, | ||
| Thomas R. Hood |
ЗАДАНИЕ N 30 сообщить об ошибке
Тема: Оформление конверта
Перед Вами конверт.
Соотнесите информацию под определенным номером на конверте с тем, что она обозначает.
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| the sender | ||
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| the house number in the return address | ||
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| the ZIP Code in the return address | ||
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| the addressee | ||
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| the street name in the mailing address | ||
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| the state name in the mailing address |
ЗАДАНИЕ N 31 сообщить об ошибке
Тема: Оформление резюме, письма-заявления, письма-уведомления, письма-запроса, контракта, служебной записки
Определите, к какому виду делового документа относится представленный ниже отрывок.
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| Invitation Letter | |
| Cover Letter | ||
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| Letter of Complaint | ||
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| Contract |
ЗАДАНИЕ N 32 сообщить об ошибке
Тема: Оформление электронного сообщения, факса, меморандума (служебной записки)
Выберите слова или словосочетания для заполнения пропусков так, чтобы они отражали особенности оформления служебной записки:
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| Convention Manager | ||
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| From | ||
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| Ballroom | ||
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| Winnie |
ЗАДАНИЕ N 1 сообщить об ошибке
Тема: Учебная лексика
Success in one _______ doesn’t influence another.
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| subject | |
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| training aids | ||
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| teaching | ||
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| curriculum |
ЗАДАНИЕ N 2 сообщить об ошибке
Тема: Деловая лексика
On looking through the report I see that your ______ are way over your budget.
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| expenses | |
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| prices | ||
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| advertisements | ||
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| services |
ЗАДАНИЕ N 3 сообщить об ошибке
Тема: Профессиональная лексика
We have to _______ on water during the dry season.
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| economize | |
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| waste | ||
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| purchase | ||
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| afford |
ЗАДАНИЕ N 4 сообщить об ошибке
Тема: Термины (Дефиниции)
The difference between the buying and selling price of goods is …
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| a profit margin | |
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| cost | ||
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| a balance | ||
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| equilibrium |
ЗАДАНИЕ N 5 сообщить об ошибке
Тема: Словообразование
London is popular with foreigners, who visit the city in order to see many of its ______ buildings and tourist attractions.
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| famous | |
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| unfamiliar | ||
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| familiar | ||
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| famously |
ЗАДАНИЕ N 6 сообщить об ошибке
Тема: Местоимения
There were ______ interesting people at the party last night.
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| no | |
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| any | ||
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| nobody | ||
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| every |
ЗАДАНИЕ N 7 сообщить об ошибке
Тема: Степени сравнения прилагательных и наречий
That was ________ meal I’ve had for a long time.
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| the most delicious | |
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| delicious | ||
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| more delicious | ||
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| much delicious |
ЗАДАНИЕ N 8 сообщить об ошибке
Тема: Существительное
Do you think the police _______ well-paid?
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| are | |
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| doesn’t | ||
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| is | ||
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| isn’t |
ЗАДАНИЕ N 9 сообщить об ошибке
Тема: Артикли
Show me ________ on this map, please.
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| theCanary Islands | |
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| a Canary Islands | ||
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| an Canary Islands | ||
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| Canary Islands |
ЗАДАНИЕ N 10 сообщить об ошибке
Тема: Предлоги
It was very stupid ________ him to make such a silly mistake.
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| of | |
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| about | ||
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| with | ||
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| to |
ЗАДАНИЕ N 11 сообщить об ошибке
Тема: Союзы
Choose an author ________ you choose a friend.
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| as | |
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| when | ||
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| in case | ||
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| so that |
ЗАДАНИЕ N 12 сообщить об ошибке
Тема: Глагол и его формы
Mr Harrison said that he _______ again.
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| would call | |
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| will have called | ||
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| called | ||
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| will call |
ЗАДАНИЕ N 13 сообщить об ошибке
Тема: Страдательный залог
The hall _______ before the academic year began.
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| had been painted | |
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| was painted | ||
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| was painting | ||
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| painted |
ЗАДАНИЕ N 14 сообщить об ошибке
Тема: Неличные формы глагола
This house wants …
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| painting | |
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| to paint | ||
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| being painted | ||
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| painted |
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ЗАДАНИЕ N 15 сообщить об ошибке
Тема: Фразовые глаголы
The customs officer went through their bags looking _______ drugs.
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| for | |
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| out | ||
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| in | ||
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| after |
ЗАДАНИЕ N 16 сообщить об ошибке
Тема: Модальные глаголы
I bought everything we need yesterday so I ________ go shopping today.
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| don’t have to | |
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| mustn’t | ||
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| shouldn’t | ||
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| ought not to |
ЗАДАНИЕ N 17 сообщить об ошибке
Тема: Бытовая сфера
Выберите реплику, наиболее соответствующую ситуации общения.
A: «Many happy returns of the day, Mary! Here’s your birthday present».
B: «__________________».
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| Thanks a lot. I’m very grateful to you! | |
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| Thank you. The same to you. | ||
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| Thank you very much. My congratulations! | ||
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| Thanks awfully. It’s my birthday today! |
ЗАДАНИЕ N 18 сообщить об ошибке
Тема: Профессионально-деловая сфера
Выберите реплику, наиболее соответствующую ситуации общения.
Manager: «Have you received the documents, Mrs Nolan?»
Secretary: «_______________».
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| Yes, sir. They are on your table. | |
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| I’m busy. | ||
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| Yes, dude. Look at your table. | ||
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| I don’t know. |
ЗАДАНИЕ N 19 сообщить об ошибке
Тема: Учебно-социальная сфера
Выберите реплику, наиболее соответствующую ситуации общения.
Professor: «Revise Chapter 5 before testing».
Student: «_______________».
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| Thank you. Of course, I will! | |
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| You must be kidding! | ||
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| What a pity! | ||
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| Why not? |
ЗАДАНИЕ N 20 сообщить об ошибке
Тема: Социально-деловая сфера
Выберите реплику, наиболее соответствующую ситуации общения.
Receptionist: «Just a moment, please, while I check. You have a reservation for a three-room suite for tonight»
Guest: «_____________?»
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| I’m afraid there’s been a mistake. I only asked for a single room, not a suite. | |
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| What?! I didn’t ask for a suite. | ||
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| You must be kidding me. I don’t need a suite. | ||
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| I will book a room here. |
ЗАДАНИЕ N 21 сообщить об ошибке
Тема: Великобритания
The famous Battle of Trafalgar which resulted in the victory of the British fleet and the death of the national hero Admiral Nelson was fought in …
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| Spain | |
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| England | ||
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| France | ||
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| Belgium |
ЗАДАНИЕ N 22 сообщить об ошибке
Тема: США
Начало формы
Конец формы
Most of the population of the mainland USA lives …
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| on the east and west coasts | |
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| on the east coast | ||
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| on the west coast | ||
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| in the centre |
ЗАДАНИЕ N 23 сообщить об ошибке
Тема: Канада
Начало формы
Конец формы
The Queen’s representative, the ________, carries out most of the royal duties in Canada.
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| Governor General of Canada | |
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| Prime Minister of Canada | ||
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| President of Canada | ||
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| Minister of Justice of Canada |
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ЗАДАНИЕ N 24 сообщить об ошибке
Тема: Выдающиеся личности англо-говорящих стран
Начало формы
Конец формы
The most prolific of all inventors in history, who patented 1,093 different inventions in the USA including the incandescent electric lamp, the motion-picture projector and the phonograph is …
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| Thomas Edison | |
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| James Prescott Joule | ||
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| Henry Fielding | ||
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| Lord Kelvin |
ЗАДАНИЕ N 25 сообщить об ошибке
Тема: Поисковое чтение с целью определения наличия в тексте запрашиваемой информации
Начало формы
Конец формы
Прочитайте текст и выполните задания.
Channels of Marketing
1. Individual consumers and corporate buyers are aware that thousands of goods and services are available through a very large number of diverse channel outlets. What they may not be well aware of is the fact that the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them, can be amazingly complex.
2. Usually, institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods to industrial users or customers and to final consumers. The same is true for the marketing of services. For example, in the case of health care delivery, hospitals, laboratories, insurance companies, and drugstores combine efforts in an organized channel arrangement to ensure the delivery of a critical service.
3. Therefore, marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Not only do marketing channels satisfy demand by supplying goods and services at the right place, quantity, quality, and price, but they also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them.
4. The major focus of marketing channel management is on delivery. Producers of goods (including manufacturers of industrial and consumer goods, legislators, educational administrators and insurance companies) are individually capable of generating only form or structural utility for their «products».
Определите, какое утверждение соответствует содержанию текста.
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| Many business partners coordinate their efforts to make possible the delivery of goods. | |
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| Channels of marketing are of less importance and effectiveness in health care delivery. | ||
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| Legislators are the only organizations that do not use the channels of marketing. | ||
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| The only aim of marketing channels is to supply goods and services. |
Решение:
Для того чтобы правильно выполнить задание, следует знать алгоритм обработки текстовой информации и, прочитав текст, определить наличие в тексте информации, соответствующей его содержанию.
Утверждение «Many business partners coordinate their efforts to make possible the delivery of goods» («Многие бизнес-партнеры согласовывают свои усилия, чтобы обеспечить поставку товаров») соответствует содержанию текста: «…institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods…» («…учреждения, специализирующиеся в производстве, оптовой и розничной торговле и других областях, объединяют свои усилия в организации маркетинговых каналов для обеспечения поставки товаров…») (фрагмент 2).
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ЗАДАНИЕ N 26 сообщить об ошибке
Тема: Изучающее чтение с элементами аннотирования
Начало формы
Конец формы
Прочитайте текст и выполните задания.
Channels of Marketing
1. Individual consumers and corporate buyers are aware that thousands of goods and services are available through a very large number of diverse channel outlets. What they may not be well aware of is the fact that the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them, can be amazingly complex.
2. Usually, institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods to industrial users or customers and to final consumers. The same is true for the marketing of services. For example, in the case of health care delivery, hospitals, laboratories, insurance companies, and drugstores combine efforts in an organized channel arrangement to ensure the delivery of a critical service.
3. Therefore, marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Not only do marketing channels satisfy demand by supplying goods and services at the right place, quantity, quality, and price, but they also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them.
4. The major focus of marketing channel management is on delivery. Producers of goods (including manufacturers of industrial and consumer goods, legislators, educational administrators and insurance companies) are individually capable of generating only form or structural utility for their «products».
Завершите утверждение согласно содержанию текста.
Marketing channels raise demand through the joint efforts of …
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| retailers, wholesalers and sales offices | |
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| hospitals, laboratories, insurance companies | ||
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| legislators, educational administrators and insurance companies | ||
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| retailers, insurance companies and legislators |
ЗАДАНИЕ N 27 сообщить об ошибке
Тема: Изучающее чтение с элементами анализа информации
Начало формы
Конец формы
Прочитайте текст и выполните задания.
Channels of Marketing
1. Individual consumers and corporate buyers are aware that thousands of goods and services are available through a very large number of diverse channel outlets. What they may not be well aware of is the fact that the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them, can be amazingly complex.
2. Usually, institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods to industrial users or customers and to final consumers. The same is true for the marketing of services. For example, in the case of health care delivery, hospitals, laboratories, insurance companies, and drugstores combine efforts in an organized channel arrangement to ensure the delivery of a critical service.
3. Therefore, marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Not only do marketing channels satisfy demand by supplying goods and services at the right place, quantity, quality, and price, but they also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them.
4. The major focus of marketing channel management is on delivery. Producers of goods (including manufacturers of industrial and consumer goods, legislators, educational administrators and insurance companies) are individually capable of generating only form or structural utility for their «products».
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Ответьте на вопрос:
What does the structure of channel outlets consist of?
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| It consists of establishments through which the goods are delivered to consumers. | |
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| It consists of a number of individual consumers and organized buyers. | ||
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| It consists of a set of hospitals, laboratories, insurance companies, and drugstores. | ||
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| It consists of legislators, educational administrators and insurance companies. |
Решение:
Для того чтобы правильно выполнить задание, следует знать алгоритм обработки текстовой информации при изучающем чтении, уметь анализировать получаемую информацию и, читая текст, находить ответ на поставленный вопрос.
Правильный ответ на вопрос «Из чего состоит структура каналов сбыта?» – «It consists of establishments through which the goods are delivered to consumers» («Она состоит из предприятий, посредством которых товары доставляются потребителям»), так как согласно тексту: «…the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them» («…структура канала или ряд организаций, агентств и предприятий, через которые продукция поступает к ним») (фрагмент 1).
ЗАДАНИЕ N 28 сообщить об ошибке
Тема: Изучающее чтение с выделением главных компонентов содержания текста
Начало формы
Конец формы
Прочитайте текст и выполните задания.
Channels of Marketing
1. Individual consumers and corporate buyers are aware that thousands of goods and services are available through a very large number of diverse channel outlets. What they may not be well aware of is the fact that the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them, can be amazingly complex.
2. Usually, institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods to industrial users or customers and to final consumers. The same is true for the marketing of services. For example, in the case of health care delivery, hospitals, laboratories, insurance companies, and drugstores combine efforts in an organized channel arrangement to ensure the delivery of a critical service.
3. Therefore, marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Not only do marketing channels satisfy demand by supplying goods and services at the right place, quantity, quality, and price, but they also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them.
4. The major focus of marketing channel management is on delivery. Producers of goods (including manufacturers of industrial and consumer goods, legislators, educational administrators and insurance companies) are individually capable of generating only form or structural utility for their «products».
Определите основную идею текста.
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| Marketing channel is a complex network of joined independent organizations with the purpose of delivering goods and services and increasing demand. | |
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| Marketing channels stimulate demand through the promotional activities of retailers, manufacturers' representatives, sales offices, and wholesalers. | ||
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| Public and private goods could be available for consumption only through distribution through different marketing channels. | ||
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| Legislators, educational administrators and insurance companies use the channels of marketing to distribute their products. |
ЗАДАНИЕ N 29 сообщить об ошибке
Тема: Оформление делового письма
Начало формы
Конец формы
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