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Subject 1. Fundamentals of Economics. The UK Economy
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Economics as a science and as a set of production relations, the economic base of the country. The United Kingdom, its location and state structure. The history of the economy formation. Sectors of the economy: industry, agriculture, services. The population.
Checklist
1. What is characteristic for a free market economy?
2. What is Britain’s economy based on?
3. Why was Britain called “the workshop of the world” more than a century ago?
4. What are the three main sectors of industry in British economy?
5. Which sectors of British industry are increasing in size and which are decreasing?
Subject 2. The US Economy
State and territorial structure of the country. American society. The history of rapid growth. The phenomenon of entrepreneurial spirit. Industry. Automobile production. Henry Ford and conveyor (belt) system.. Agriculture. American farmers. The reasons of efficiency. Economic crisis.
Checklist
1. Why is the American economy immensely successful?
2. What can you say about productivity and standard of living in the USA?
3. Name the emerging technologies of the country.
4. When did the USA become the world’s manufacturing power-house?
5. What are the main sectors of industry in the USA?
Subject 3. Business. Doing Business
Commercial organizations goals. Joint-stock companies. Limited liability companies. Private enterprises. State-owned enterprises. Fixed assets. Securities. Merging and acquisitions. Vertical spans. Horizontal association.
Checklist
1. What is a partnership?
2. What are the limited partnership and general partners!:
3. What are the advantages and disadvantages of partnership?
4. What is a joint venture?
5. What is a corporation?
6 Who are the owners of a corporation?
7. What is necessary to form a corporation?
8. Who oversees the major policies and decisions?
9. What are the advantages and disadvantages of corporations?
Subject 4. Fundamentals of Management. Levels of Management
The essence of management. Management goals. The structure and levels of management. Linear duties in the vertical division of labor. Duties in the horizontal division of labor. Mamanager's functions: planning, organizing, staffing, instruction and control.
Checklist
1. What is manager's role in an organization?
2. What concrete activities a production manager (financial manager, personnel manager, marketing manager) is responsible for?
3. What is the difference between sales management and marketing management?
4. What does “to delegate authority“ mean?
5. In what way can any organization be represented?
Subject 5. Profession of a manager. Company structure
Management as a profession. Types of management. The main goals and tasks of a manager. Manager’s dayly routine. Project manager. Creating an effective team. The company, types of companies. Managers at various levels. Top managers, managing directors, horizontal management: HR managers, marketing, public relations, and advertising managers, and others.
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Checklist
1. What are top managers responsible for?
2. What do middle managers do?
3. How much of their time do first –line managers spend working with employees?
4. What are common titles for first-line managers?
5. How much of their time do first –line managers spend working with employees?
6. What are common titles for first-line managers?
Subject 6. Human Resources Management
The concept of human behavior. Abilities, goals, values, needs. Motivation. Activity. Recruitment. Types of fees: external and internal. Relationships with colleagues and superiors. Punishment. Dismissal. Professional development. Promotion of promising employees.
Checklist
1. What are the responsibilities of a personnel manager?
2. What difficult situations concerning the employees may be encountered by personnel managers?
3. What are the responsibilities of personnel department?
4. What are the three functions of personnel management?
5. What is the purpose of an interview with applicants?
6. What kind of questions can the applicant be asked during the interview?
7. What information from previous employees can tell that the applicant suits for a job?
Subject 7. Market Economy. Market Structure
Types of markets. Market Structure: buyers, sellers, goods (services), means of payment. Supply and demand. Price. Market segmentation. The conquest of new markets. Competition. Conditions for free competition. Monopoly. State, natural, geo-monopoly.
Checklist
1. How can you define the term “market”?
2. What are the four main elements of any market?
3. What do supply and demand mean?
4. What does marker research involve?
5. Why is it difficult to identify the tastes and preferences of consumers?
Subject 8. Marketing. Functions and Components of Marketing
The essence of marketing. Marketing functions. Marketing mix. Product, price, promotion of goods, selling places. Distribution channels. Retail and wholesale. Pricing policies. SWOT-analysis. Marketing strategy: the concept of improving the product, production improvement concept, intensification of sales, the concept of social-ethical marketing.
Checklist
1. What is marketing concept?
2. What is a marketing concept based on?
3. What is Market Strategy?
4. What is Market Research?
5. What is Target Marketing?
6. What is Market Mix?
Subject 9. The Russian Federation Economy
State and territorial structure of the country. The population. Sectors of the economy. Industrial and agricultural sectors. Problems of agriculture. Planned and market economies. Radical transformation at the turn of XX-XXI centuries. Russia and the global crisis. Development prospects.
Checklist
1. What are the main sectors of industry in Russia?
2. Does Russia belong to powerful states?
3. Is consumerism typical of Russia?
4. Why do you think a lot of countries rich in resources are poor and their people are poor?
5. What are the natural resources of the country?
6. What products of Russia are competitive in the world market?
Subject 10. Economic resources. Economic independence
Wants and needs. Producers and consumers. Natural Resources. Human resources. Productive forces and means of production. New technologies. Entrepreneurship. Specialization and economic independence - the basis of international economic relations. Absolute and comparative advantages.
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Checklist
1. Is management considered part of the entrepreneurial resource?
2. What are the four economic resources that economies use to produce goods and services?
3. How does every economic system try to meet human needs and wants?
4. What are new technologies in business?
5. What are causes of growing production?
Subject 11. Advertising
The concept of advertising. Advertising goals. Advertising activity. Organization and carrying out an advertising campaign. Advertising and media. Types of advertising, promotional tools. The concept of the target audience.
Checklist
1. What are the ways of advertising?
2. Do you think you are influenced by advertising?
3. If advertising can influence people so much, should it not be forbidden or controlled?
4. What is the difference between advertising and publicity?
5. What is the difference between newspaper and magazine advertising?
6. What are the advantages and disadvantages of newspaper advertising?
7. Why is direct mail so popular with small firms?
8. What is the most expensive advertising medium?
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