Leadership theory. Leadership in organizations and unorganized groups. Formal and informal leaders. Ability to lead. Authority. Supporters commitment. Leadership and motivation. Creating an atmosphere in the team. Influence leaders.
1. What are the main issues of leadership theory?
2. Leadership in organizations and unorganized groups.
3. What is the difference between formal and informal leaders?
4. Does everyone has the ability to be a leader?
5. Ways to create a positive atmosphere in the team.
Название
Темы
| № практического занятия
| Краткое содержание
| Количество часов
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№ 1
The basis of economy.
The economy of Вritain
| №1. What is economics?
| Causes of the wealth of nations.
Economics as a science and a set of production relations.
The economic basis of the country.
Great Britain and its location.
The state power in Britain.
History of the economy.
Sectors of the economy: industry, agriculture, sphere of services.
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№ 2. Economic goals
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№ 3. Key problems of economics.
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№ 4. Great Britain: the territory, population and state power.
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№ 5. The history of the British economy.
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№ 6. The main branches of industry
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№ 7. Agriculture and the sphere of services in Great Britain
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№ 2
The economy of the USA.
| № 8. The territory, population and state power in the USA.
| State and territorial arrangement of the country.
The American society.
History of rapid growth.
The phenomenon of the spirit of entrepreneurship.
Sectors of industry.
Automobile industry.
Henry Ford and his conveyer.
American farming. Reasons of effectiveness. Recession. Economic crisis.
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№ 9. The American society
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№ 10. The history of economic development
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№ 11. The key branches of industry
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№ 12. The agriculture of the USA, reasons of productivity
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№ 13. Consolidation
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№ 3
Business. Doing business.
| № 14. Legal forms of businesses.
| The purposes of commercial organizations.
Companies with limited liability.
Private enterprises. State-owned enterprises.
Partnership agreement.
Advantages and disadvantages of three principal forms of business organization.
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№ 15. Setting up a business
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№ 16. Sole proprietorship
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№ 17. Partnership
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№ 18. Corporation
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№ 19. Stocks and bonds
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№ 20. Mergers.
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№ 4
The basics of management. Levels of management
| № 21. What is management
| The concept of management.
Management objectives.
Structure and levels of management.
Functions of a manager: planning, organizing, staffing, instructing, controlling.
Manager’s skills.
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№ 22. Levels of management
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№ 23. Manager’s functions
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№ 24. Line and staff positions
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№ 25. Strategic management thinking
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№ 26. Consolidation
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| № 27. ЗАЧет
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№ 5
What is a manager.
The company structure.
| № 28. Manager’s job
| Team building.
Financial managers.
Personnel managers.
Operations managers.
Top managers, middle managers, first line managers, chief executive officers.
Operating employees.
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№ 29. Manager’s activities
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№ 30.Manager’s goals
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№ 31. A successful manager
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№ 32. Manager’s skills
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№ 33. Delegation of authority
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№ 34. The company structure.
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№ 35. Responsibilities at work
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№ 36. Consolidation
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№ 6
Human resources management
| № 37. Recruitment
| The concept of human behaviour.
Abilities, goals, needs, values.
Motivation.
Benefits and bonuses.
Hiring and firing new people.
Improvement of qualification.
Training methods.
Promotion.
Punishment and firing
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№ 38. Aletter of application
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№ 39. A resume
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№ 40. Types of interviews
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№ 41. Job search
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№ 42. How to behave during the interview
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№ 43. Hiring new employees
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№ 44. Performance evaluation
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№ 45. Consolidation
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№ 7
Market economy. Market structure.
| № 46. Kinds of markets
| Market structure: consumers, producers, goods (services),
Labour market,
Considering market prices: above, with and below the market.
Market segments.
Conditions for monopoly.
Natural monopolies.
Price-searching behaviour.
Monopolistic competition.
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№ 47. Market structure
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№ 48. Demand and supply
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№ 49. Pricing
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№ 50. Competition
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№ 51. Search of new markets
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№ 52. Monopoly
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№ 53. Kinds of monopoly
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№ 54. Consolidation
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№ 8
Marketing
| № 55. What is marketing.
| Four main elements of marketing: product, price, placement, promotion.
Marketing concept.
Marketing information, buying, selling, transporting, storing, risk-taking, pricing, advertising.
Channels of distribution: producer, wholesaler, retailer, customer.
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№ 56. Marketing functions
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№ 57. Marketing mix
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№ 58. Marketing strategy
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№ 59. Marketing research process
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№ 60. Channels of distribution
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№ 61. Wholesaling and retailing
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№ 62. Consolidation
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| № 63. Зачет
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№ 9
The economy of Russia.
| № 64. The territory, population and state power of the country
| The economic basis of the country.
Russian Federation and its location.
The state power in Russia.
History of the economy.
Sectors of the economy: industry, agriculture, sphere of services.
Key changes in economy.
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№ 65. The branches of economy
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№ 66. Industry and agriculture
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№ 67. Problems of agriculture
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№ 68. Planned and market economy
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№ 69. Key changes in economy at the turn of the 20th century
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№ 70. The prospects of economic development
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№ 71. Integration of Russia in the world economy
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№ 72. Consolidation
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№ 10
The economic resources.
Economic independence.
| № 73. Demand and supply
| The land, labour, capital and entrepreneurial abilities.
Factors of production.
The satisfaction of consumer needs.
Raw material, goods.
Present day demand for resources.
Intellectual resources of society.
Entrepreneurship skills.
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№ 74. Producers and consumers
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№ 75. Types of resources: natural and human
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№ 76. Labor supply and means of production
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№ 77. New business technologies
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№ 78. Entrepreneurship
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№ 79. Economic independence
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№ 80. Main and relative advantages
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№ 81. Consolidation
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№ 11
Advertising
| № 82. What is advertising
| Concept of advertising.
Advertising purposes.
Advertising activity.
Organization and carrying out the advertising campaign.
Mass media. Advertising means.
The concept of the target audience.
Publicity. Public relations.
Advertising agencies and agents.
Window displays, point-of-purchase displays, telephone directories and novelties.
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№ 83. The aims of advertising
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№ 84. Advertising strategies
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№ 85. The major methods of advertising
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№ 86. TV and radio advertising
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№ 87. Newspaper and magazine advertising
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№ 88. Outdoor signs and other ways of advertising
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№ 89. New technologies in advertising
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№ 90. Consolidation
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№ 12
Leadership and management
| № 91. What is leadership.
| Managers and leaders.
The functions of supervisors.
The main responsibilities carried out by supervisors.
Specific positions in top levels of management.
Developing skills in strategic thinking.
The technology of leading.
The traits of an effective leader.
A system of feedback.
Improving the employee performance
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№ 92. Key traits of successful leaders
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№ 93. Formal and informal leaders
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№ 94. How to motivate your employees
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№ 95. Leadership and motivation
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№ 96. The difference between leadership and management
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№ 97. Three leadership rules
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№ 98. Strategic management thinking
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№ 99. Consolidation
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| Экзамен
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