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Task 1. Match the words with their definitions.
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1) snack A. a public notice selling
goods or services
2) manufacturer B. income, especially total
annual income
3) advertisement C. person of company that
makes goods from raw materials
4) revenues D. process of making goods
and services known to people
5) advertising E. light meal
Task 2. Try not to look at the text and say what these numbers refer to:
1)100; 3)300; 5)80; 7)75.
2)45; 4)15; 6)85;
Task 3. Study the words in the box.
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Advertising — реклама товара, услуги или компании в средствах массовой информации, исходящая от коммерческого источника, например производителя или розничного торговца.
Слово advertising неисчисляемое. People don't like much advertising on TV.
Advertisement — объявление, реклама, анонс. Слово advertisement исчисляемое. То put I to place an advertisement in the newspaper / the magazine/ on the Internet. An advertisement in 'Moscow Times' brought lots of new customers.
Publicity — гласность, известность, слава; рекламные материалы; сообщение маркетингового характера в средствах массовой информации о компании или ее продукции, в отличие от рекламы, не оплачивается.
to seek publicity — добиваться гласности
to avoid publicity — избегать гласности
The new store was given a wide publicity. - Новый магазин был широко разрекламирован.
Marketing — все виды деятельности, направленные на стимулирование спроса на продукты и услуги, т. е. реклама, продвижение продаж, создание торговой марки, исследование рынка и т. д.
Public relations, or PR — связи с общественностью, сознательная попытка создать положительный имидж компании, показать, что компания преследует социальные интересы.
Task 4. Match the definitions on the left with the words on the right.
| 1) Making a product or service known to the public (through the press, television, cinema, etc.) in order to sell it. | A. public relations |
| 2) Attracting the public’s attention but not necessary to sell anything specific. | B. advertising |
| 3) All the activities intended to stimulate demand for products and services, e. g. advertising, sales promotion, branding, consumer tests, market surveys and so on. | C. marketing |
| 4) Part of marketing and promotion, but without direct involvement in selling. Its function is to build up a good image and reputation, to show that the firm is socially aware and has the public interest at heart. | D. publicity |
Task 5. Word families. Fill in the missing words.
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| verb | person | thing |
| to advertise | advertiser | (1)__________ |
| to create | (2)__________ | (3)__________ |
| (4)__________ | (5)__________ | competition |
| AIDA Advertisers often follow the AIDA model in their advertisements and sales literature. | ||
| Attention: | the advertisement gets the readers' attention | |
| Interest: | it develops the readers' interest | |
| Decision: | it tries to encourage them to make a decision |
Task 6. Work in a group of three or four people and write a list of things that you think help to make successful advertisements. Form an advertising agency. Choose one product that your agency is going to promote. Using this list as a guideline, discuss some ideas and draw a poster or write a commercial. Remember AIDA (attention, interest, decision, action).
• What image do you want to project?
• What approach/technique will you use?
• How will you attract the reader's / listener's attention?
• What will your slogan be? (maximum 10 words)
• What will the text of your commercial be (50-80 words)
• Will you use someone famous to advertise the product?
Task 7. What about you?
1) Do you think advertising is really important?
2) Do you agree that advertising doesn't cost, it pays?
3) What is the most cost-effective way of advertising?
4) Do you think transit advertisements are important? Why?
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